![How I Built This on Twitter: ".@Peretti was in grad school when--as a joke--he ordered some Nike's with the word "sweatshop" on them. The story: https://t.co/4PCKHYTZlV… https://t.co/QQPz1aSOEK" How I Built This on Twitter: ".@Peretti was in grad school when--as a joke--he ordered some Nike's with the word "sweatshop" on them. The story: https://t.co/4PCKHYTZlV… https://t.co/QQPz1aSOEK"](https://pbs.twimg.com/media/DGJXwNNXcAAJFGQ.jpg:large)
How I Built This on Twitter: ".@Peretti was in grad school when--as a joke--he ordered some Nike's with the word "sweatshop" on them. The story: https://t.co/4PCKHYTZlV… https://t.co/QQPz1aSOEK"
![The Intercept Union on Twitter: "Remember that Buzzfeed CEO Jonah @Peretti first made a name for himself when Nike was printing whatever customers asked for on their shoes, until Peretti requested "sweatshop" The Intercept Union on Twitter: "Remember that Buzzfeed CEO Jonah @Peretti first made a name for himself when Nike was printing whatever customers asked for on their shoes, until Peretti requested "sweatshop"](https://pbs.twimg.com/media/D9WgY9vWsAAJOUK.jpg)
The Intercept Union on Twitter: "Remember that Buzzfeed CEO Jonah @Peretti first made a name for himself when Nike was printing whatever customers asked for on their shoes, until Peretti requested "sweatshop"
![Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J"](https://pbs.twimg.com/media/BofgpMGCQAEi2Eu.jpg)