![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour Launches A Suite Of Connected Fitness Products, Changing The Way Athletes Live | Under Armour, Inc.
![Under Armour CEO: Connected fitness unit logs $120 million in 2018 revenue, brings consumer insights | ZDNet Under Armour CEO: Connected fitness unit logs $120 million in 2018 revenue, brings consumer insights | ZDNet](https://zdnet4.cbsistatic.com/hub/i/r/2019/02/12/4c8867e3-ea8d-4eb5-9f36-8f42c4c19e53/resize/1200x900/51f7d339d20f7703fb93819f146df5e7/uaa-hovr-connected.png)
Under Armour CEO: Connected fitness unit logs $120 million in 2018 revenue, brings consumer insights | ZDNet
![Popular weather condition integration app now supports Under Armour Connected Fitness -- Klimat | PRLog Popular weather condition integration app now supports Under Armour Connected Fitness -- Klimat | PRLog](https://www.prlog.org/12813785-klimat-now-works-with-under-armour-fitness-apps.png)